LaunchCon is a one-day conference in downtown Orlando focusing on digital marketing and technology services and solutions. Over the years, this has been our way of bringing cutting-edge training, mentoring and insights from renowned experts to our employees.
It is a day of learning, questioning and inspiration. (There’s also a happy hour at the end of the day that really connects presenters to the talented people on our staff.)
LaunchCon 2017 was our largest and most comprehensive conference so far. For the first time, we broke the day into two tracks – marketing and technology.
We heard from 10 presenters from across the country, and they educated us on content marketing, reputation marketing, SaaS, back-end problem solving, publishing and performance, machine learning and AI, data analysis, data presentation, video branding and content distribution.
Featured speakers were and Ross Simmonds, Rhea Drysdale, Chris Coyle, Jenny Lyons, Kane Jamison, Krissie VanderNoord, Brett Snyder and Allen Kupetz.
We also changed the format in 2017 to include panel discussions with our various speakers, and our employees loved these talks. The AMA panels also allowed presenters to engage with one another in front of us, and it was cool to watch them pick up on new ideas and learn along with us.
We brought an eclectic mix of speakers and ideas to Orlando in 2016. They were all related to digital marketing in some way: understanding mobile SEO, how to win at social media marketing, what to try when you think you’ve tried everything, how to stay focused in an age of distraction, incremental innovation and a history lesson about Launch That. Featured speakers: Cindy Krum, Marta Turek, Kane Jamison, Brett Snyder, Alan Kupetz and our own David Palombo.
This was the last conference where we featured one-on-one time with speakers. Launch That was a smaller company in 2016, and it made sense to offer a handful of time slots where staffers could ask specific, job-relevant questions of a subject-matter expert.
Our initial LaunchCon was marketing heavy, and we asked two outside speakers to bombard us with information and ideas. In the end, we learned about generating quality ideas for content marketing, how to tell a story, web analytics and metrics, big data, marketing outreach and successful paid marketing campaigns.
Our presenters: Brett Snyder, Mike King and three of our Rocketeers: Jon Robinson, David Palombo and Rob Rule.