April 21, 2017 · Orlando, FL

LaunchCon 2017

LaunchCon 2017 was our largest and most comprehensive digital marketing conference so far. This three-year-old event is just for our employees, and we brought in 10 speakers from across the country to educate us on content marketing, reputation marketing, SASS, back-end problem solving, publishing and performance, machine learning and AI, data analysis, data presentation, branding and content distribution. This year’s venue was the Church Street Ballroom (former home to Paris Hilton’s downtown Orlando nightclub). Read on to discover the speakers. And stay tuned for information about LaunchCon 2018!


This year we delivered speakers who teased our brains. For the first time, LaunchCon featured a handful of panel discussions with our presenters, giving them a chance to answer questions from the staff and also to pose their own questions to other speakers.

Ross Simmonds


Ross is an energetic force. He’s engaging, positive and enthusiastic about almost everything. It’s no surprise that the name of his first company was Hustle & Grind, an eCommerce store for entrepreneurs. Ross is also an inveterate blogger and sharer. He shares about his highs and lows of building businesses and living in the digital work. His books include Stand Out: The Content Guide for Entrepreneurs and The Hustle Manifesto. And then there’s one of his most popular blog posts: 11 Things I’ve Learned in the First 9,000 Days of My Life.

Rhea Drysdale

SEO and Reputation Marketing

Rhea is the Chief Executive Officer of Outspoken Media, an internet marketing agency. The company focuses on high quality, custom and discrete search engine optimization, social media marketing, content creation, affiliate marketing and online reputation management. She has keen insight into how websites work (and function at a high level), and she has a broad base of client work as a foundation. Rhea was also a contributor to Search Engine Journal, co-Founder of SEMJax, was featured in the “SEO Bible” by Jerri Ledford as an industry insider and speaks with local companies and organizations on best search marketing practices.

Chris Coyier

Developer and Entrepreneur

Chris is a front-end developer and designer with a serious startup streak. He helped get the online forms company Wufoo off the ground (a company bought by Survey Monkey), and now he’s the co-founder and CEO of CodePen, a startup that allows someone to reach code by pairing real-time code with Professor mode. He speaks across the country and evangelizes about clean code. His book is titled Practical SVG, and he runs the website CSS-Tricks.com

Krissie VandeNoord


Krissie calls herself a perpetual learner, problem solver, designer and builder. She built her first website in 2002, and she was hooked. She’s been building them ever since, and now she is considered an expert in building sites through WordPress. One of her pet subjects is back-end problem solving, a topic she will address at her inaugural appearance at LaunchCon. Krissie is the CEO of North UX, based in Kansas City, Kansas.

Mike King

SEO and Technology

No one job description can tell the story of Mike King. But the core of this man of many talents is digital marketing. He is as comfortable discussing link building and keyword analysis as he is market research and back-end code. When he isn’t traveling and speaking – or writing a blog post for Moz – Mike focuses his attention on the consulting work of iPullRank, an agency he founded and directs.

Jon Busdeker


Jon is a multi-media storyteller. As a newspaper reporter thriving in the digital age, Jon took to video and made himself into a one-person production crew. When he moved from print to television, he crafted a persona as a one-man-about-town who always found the most interesting events to show others. He is co-founder of The Collective, a group that is pulling non-profit leaders together for idea-sharing and social innovation.

Jennifer Lyons


Jenny is a storyteller but not in the traditional sense. She teaches people how to tell stories with their numbers. She takes her creative side and applies it to business and organizational data. Her goal is to take undecipherable tables, charts and reports (and the emails that accompany them) and turn them into meaningful tools. As an associate at Evergreen Data, she aims for impact with every slide, infographic and dashboard.

Brett Snyder


Brett is a familiar face for Launch That and at LaunchCon. This is his third year in a row speaking, and as always he’ll tackle a topic that’s near and dear to his heart: the impact of content in a digital age. Brett is an SEO from his core, and his company, Knucklepuck, specializes in proving SEO, content, paid and analytics services. Brett has worked with all sizes of companies, from mom and pop stores to Fortune 500 corporations. To all of them he delivers user-based analysis on what works best for the client.

Kane Jamison

Content Evangelist

Kane is another repeat presenter at LaunchCon. He is the founder of Content Harmony, a Seattle-based marketing agency that helps its clients brainstorm, produce and promote extraordinary content for their websites. He prefers to take a data-first approach to content and social media, using it to show the value differences between inferior and superior quality and execution.

Allen Kupetz

Entrepreneur and Thought Leader

Two things that Allen Kupetz loves are technology and startups. So he created a business that combines both of these passions. Kupetz co-founded ven-Velo, a multi-million-dollar venture capital fund that provides funding and mentoring for early-stage companies. He also founded KPartnerz, which helps U.S.-based companies do market research and develop sales along the Pacific Rim. Allen is the executive-in-residence at the Crummer School of Business at Rollins College.


Church Street Ballroom

Main Conference

Launch That HQ

Breakfast & Coffee

Grand Bohemian

Official Hotel for Speakers & Guests

Embassy Suites Orlando

Official Hotel for Speakers & Guests

Harry Buffalo


Kres Chophouse

Featured Restaurant