About Us

Launch That was founded in 2007 as a digital marketing startup. Now we’re nearly 100 strong after establishing ourselves as a digital leader. We’re privately held and ambitious. We create online brands and businesses, and we market them. (We also serve as a marketing arm for some partners.) Our leaders seek growth, opportunities and constant challenges.

Our Team

We’re in the digital problem-solving business, and that takes smart people across a variety of skillsets: organic and paid marketing, front end and back end web developers, social media marketers, content writers and editors, and UX/UI and web designers. (We also have HR, IT, finance and admin departments.) We all have one aim – excellence.

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    Our team consists of experts in the field of organic and paid search and social media marketing. Our goal is to use inbound marketing to capture as many potential customers through our web properties. Staying on top of industry trends and new strategies is what helps us edge out the competition.

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    Balancing technology and performance is key to our success. We’re experts at building and maintaining fast, flexible websites with integrated features that meet the needs of our team as well as our customers.

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    We believe form follows function. From wireframes and user testing to markup and browser testing, we deliver products and interfaces that are beautiful, functional and valuable to audiences.

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    Our staff of award-winning writers, editors and social media experts research and produce web pages, blog posts and news articles about a variety of topics. Their goal: Craft enriching content about a particular subject. We also develop podcasts and videos.

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    Research and Development

    We call this team GRID (Growth, Research, Innovation and Development). This group’s charge is to innovate, introduce, investigate, test, validate and assist. They make other teams better and push the company forward with new technologies and opportunities.

Meet Our Leadership

  • Gene Apelado Co-founder and CEO
  • Chris Greenwood Chief Financial Officer
  • David Palombo Chief Marketing Officer
  • Alan Schmadtke Chief People Officer

Our Core Values

We guide ourselves at work by following one phrase: I Am EPIC. The acronym stands for Integrity, Agility, Excellence, Passion, Innovation and Community – our core values. (We’ve never been able to think of the perfect M-word that speaks to us.) We like to experience excellence and celebrate when we achieve it.

  • Integrity
  • Agility
  • Excellence
  • Passion
  • Innovation
  • Community

What Makes Us Special

Rocketeers who experience the most success with us are those who bring their passion to their keyboards every day, regardless of role. They have a fondness for teammates and embrace the learning process.

Company Events

Company Events

We live to celebrate successes, big or small. And if we can’t celebrate, we’ll find another reason to enjoy ourselves. We dress up at Halloween. We hold big potlucks. Our owners also approve a number of official company events each year: a movie, trivia, bowling, a company picnic or our very own Epic Race through downtown. (Don’t get us started on the annual holiday party.)



LaunchCon is our annual digital conference, one designed to benefit our employees and business partners. We bring in experts, leaders, teachers and speakers from various places in the digital world and ask them to educate us. We’ve found that LaunchCon inspires and motivates our Rocketeers and jump-starts us as a company to think about new ways to be smarter, faster and better.

Community Outreach


We like to get involved. It’s part of our corporate DNA. Our employees vote at the beginning of the year about which local non-profits to support. Beta House, Ronald McDonald House and Orlando Union Rescue Mission are among them, and new to the list is Pet Rescue by Judy. We’ve also participated in events for Feeding Children Everywhere and Clean the World.

Downtown Orlando


One project close to our hearts at Launch That was the ability to help the survivors and family members of the Pulse nightclub shooting in 2016. We played a minor role in raising awareness and money in the aftermath of the tragedy, but we’re happy to have done it. “It” was volunteering to design and build in one day the OneOrlando.org website on behalf of the City of Orlando. (The site has since been redesigned.) We felt honored to use our talents in this way.

Community Outreach

Academy of Ability

The Academy of Ability is a local school that provides challenging, individualized learning plans for children with physical and learning disabilities. Several Launch That employees offered their time to help the school rebrand itself with a new logo, a modern website and the ability to raise money and connect with parents and supporters online.

Sound like a good place to work?

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