April 22, 2016 · Orlando, FL

LaunchCon 2016 — An All-Points Success

LaunchCon is Launch That’s own customized digital marketing conference for employees and guests. We bring in renowned leaders, thinkers and doers to expand our staff’s knowledge of SEO, SEM, design and development. 1 on 1s and group breakout sessions get our employees front and center with industry experts for an immersive, personal experience. Want in on LaunchCon? For now, our one-day intensive is invitation-only. You have to work here to gain the right to mingle and learn.


LaunchCon leaders aim to present a range of ideas and voices that give everyone in the organization a reason to think about new tactics and potential changes and upgrades. At Launch That, we want to get better every day. We invite voices who can push us forward faster. We think our 2016 speakers will do just that.

Kane Jamison

Founder, Content Harmony

Kane shared tips on what it takes to make a piece of content go viral. He taught us how to harness the power of social media in our SEM endeavors by analyzing our audience and targeting groups. Relationships with key influencers and media outlets are valuable resources to help get content out and build links. We learned more about strategies to garner organic traffic and focus paid marketing campaigns.

Cindy Krum

CEO, MobileMoxie

Cindy shared the future of SEM, and that future is going mobile. She explained how mobile search works and gave some insight into user behavior. We got an insider peek into what Google and other search engines are doing to improve the mobile user experience. Cindy gave us some strategies to maximize our visibility and conversions from this demographic by utilizing schemas.

Marta Turek

Associate Director of Digital Marketing, ROI DNA

We live in a world of open offices, information bombardment and constant social media updates, but we still have to get stuff done. Marta showed us how to "distraction proof" our environment, minimize attention deficits and maximize productivity. She also shared some great information on how the human mind works. She closed with some suggestions to implement office-wide to make the environment more conducive to concentration.

Brett Snyder

CEO, Knucklepuck

A LaunchCon alumnus, Brett built on past presentations that analyzed Launch That’s key properties and showed us how to take our skills to the next level by using tools to achieve measurable results. He touched on all the elements that converge to make a sound SEO strategy. According to Brett, SEO is an holistic concept. Content, design, links and development — all of these are integral to being a heavy hitter in the SERPs.

Allen Kupetz

COO, VenVelo

Allen talked about the importance of incremental innovation. Sometimes, being evolutionary instead of revolutionary gets the most results. He showed us that some of the most impactful inventions and ideas in history came from making small changes to existing products or processes. We learned about the importance of vetting ideas with our audience and making measured, meaningful steps in the pursuit of the next big thing.

David Palombo

CMO, Launch That

Everyone in the company has the opportunity to become a great leader, and David showed us what makes a good leader great. He talked about Emotional Intelligence — the ability to understand what motivates people — and its role in leadership. Through his own experiences on the road to becoming CMO of Launch That and some epic Rocky movie clips, he explained why EQ is essential to resolve intrapersonal conflicts and motivate people.

Breakout Sessions

LaunchCon also featured 1 on 1s and group breakout sessions. Employees had the opportunity to get personal time with speakers and learn how to become better at their individual roles. Web developers, app developers and designers attended a breakout session with Cindy Krum who gave them a technical roadmap for the move to mobile.


The Plaza Theater

Main Conference

Launch That HQ

Breakfast & Coffee

Grand Bohemian

Official Hotel for Speakers & Guests

Embassy Suites Orlando

Official Hotel for Speakers & Guests




Featured Restaurant


7:30 – 9:00am

7:30 – 9 AM: Bagels and coffee (@ Launch That)

9:00am – 9:15am

Welcome to LaunchCon (Gene Apelado) and Introduction of speakers (Alan Schmadtke)

9:15 – 10:15am

Brett Snyder – Finding New Opportunities When You’ve Done It All

10:00 – 10:45am

Group breakout with Cindy Krum for Devs and Designers

10:15 – 10:45am

Allen Kupetz – Incremental Innovation

10:45 – 11:00am


10:45 – 11:30am

1-on-1 breakout sessions

11:00am – Noon

Cindy Krum – Understanding Mobile SEO

Noon – 1:15pm

Catered Lunch (@ Launch That)

1:15 – 2:15pm

Marta Turek – The Age of Distraction in an Attention Economy

1:15 – 4:00pm

1-on-1 breakout sessions

2:15 – 3:15pm

Kane Jamison – How to Win at Social Media (and Marketing) with Hypersegmented Content

3:15 – 3:30pm


3:30 – 4:30pm

David Palombo – A Short Story About AMAG & 4 Keys to Leadership


LaunchCon Ends

5:00 – 7:00pm

LaunchCon Happy Hour (@ Ember)

LaunchCon 2017

We've already revving our engines for next year's conference which will be even more epic than this year's. Stay tuned for more innovative speakers, opportunities to mingle with industry leaders and immersion in Launch That culture. Check back for more details.